BRONNER BROS Pump It Up Super Hold Gold does just what the name says. Super Hold Gold dries quickly leaving your hair exactly as you shape, spike. sculpt, style, scrunch, wave, or design it. Pump It Up Gold goes beyond styling the hair. It enriches and protects with Silk Protein and Panthenol leaving a lustrous, healthy, lasting style. Pump It Up rinses out easily and leaves no buildup. Dries faster and has greater holding power and more conditioners than regular spritz.