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A rinse (semi- permanent color) is a hair coloring method that coats the outer layer of the hair strand. Giving your hair the temporary appearance of being colored and which will fade within several washes. Whereas a permanent color is just that it opens the cuticle and changes the natural hair pigment and will last until you decide to change it, or the color grows out.
With color you want to make sure you keep your hair moisturized. Color treated hair is more prone to breakage if not treated properly.